Revenue Decomposition

How Turo trip earnings break down from gross to net

Revenue Decomposition

Every Turo trip generates earnings composed of multiple revenue streams. Understanding this breakdown is critical for KPI calculations and investor payment splits.

The Formula

Total Earnings = Net Rental Price + Additions

Net Rental Price = Trip Price - Discounts - Fees

Additions = Boost + Delivery + Extras + Tolls + Late Fees +
            Cleaning + Gas Reimbursement + EV Charging +
            Additional Usage + Cancellation Fee +
            Improper Return + Smoking + Fines

Visual Breakdown

Worked Example

Consider a 7-day Toyota Camry trip:

Component	Amount	Notes
Trip Price	$420.00	Base daily rate x 7 days
1-week discount	-$45.00	Automatic weekly discount
Early bird discount	-$10.00	Guest booked 2 weeks ahead
Other fees	-$3.50	Platform adjustments
Net Rental Price	$361.50
Delivery	+$25.00	Host delivered the vehicle
Extras	+$15.00	Child seat rental
Gas reimbursement	+$12.00	Guest didn’t refuel
Tolls & tickets	+$5.22	Toll pass charges
Total Earnings	$418.72	What the host receives

Discount Types (9 types)

All discounts are stored as negative values in the database:

Discount	Trigger
3-day	Trip is 3+ days
1-week	Trip is 7+ days
2-week	Trip is 14+ days
3-week	Trip is 21+ days
1-month	Trip is 30+ days
2-month	Trip is 60+ days
3-month	Trip is 90+ days
Non-refundable	Guest chose non-refundable rate
Early bird	Guest booked in advance

Additionally, Host promotional credit is a host-set discount that also stores as a negative value.

Revenue Streams in KPI Dashboard

The KPI dashboard shows this breakdown in the “Revenue Streams” section:

1. Gross Trip Price = Sum of all trip_price values
2. Total Discounts = Absolute value of all 9 discount types + promotional credits
3. Net Rental Price = Gross - Discounts
4. Additions = Sum of all addition line items
5. Total Earnings = Net Rental Price + Additions

The total_earnings field from the CSV is the source of truth. Individual components may not sum to exactly total_earnings due to Turo’s internal rounding.